Is Digital Disruption only disruptive if you are not adaptive?

Posted on Friday, 31 Aug 2018


To my mum, running a high-end men’s clothing store in Stockholm, Sweden, digital always seems disruptive. For her, the cold world of purchasing clothes online attacks the heart of buying them in an analogue store – feeling the texture of the fabric, seeing how the item drapes and what else it can be teamed up with. (She also had some very clear ideas on what would be the best future career prospects for me.)

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Tags: digital disruption, adaptation, adaptive technology

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