The zeitgeist of our times has shifted. In fact, the spirit of our times is a little out of whack.
Unfortunately, change doesn't care whether you like it or not. There is now a real sense - a vibe - that we are moving through a global paradigm shift in thinking. Find out how to stay future-compatible by ordering your signed copy of 'Thinque Funky: Upgrade Your Thinking' now.
Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow’s Customer
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.
Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers’ digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge?
A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
SEAMLESS: A Futurephile’s Guide To Leading Digital Adaptation and Human Transformation
The world is filled with friction. Everywhere we go we experience the frictive effects of badly designed “seams”.
Smart brands understand that the future of customer service, great customer experience and the creation of raving fans, lies in their ability to design seamless transitions between physical and digital channels, and to deliberately and empathetically remove friction from our lives.
In a future of the Internet of Things, Virtual Reality, and Artificial Intelligence, the ability of leaders and brands to go ‘seamless’ will distinguish the winners from the losers.
Global magazine for the Meetings & Events Industry - Meetings International - interviews Anders Sörman-Nilsson on the future of human connectivity and what’s important in what we term The Transformation Economy, which holds lessons for all of us who are actively re-positioning and optimising our brands for the future.